iSocial has been working to build a digital ecosystem, where suppliers can offer products and services and buyers can access relevant products and services at the door-steps. At the bottom of the value chain of this platform there is a network of Kallyanis (Kallyani and Shukormi Network, KSN), who are micro-franchisee, enrolled with iSocial, offer critical products and services of various mainstream and local suppliers with a profit margin. There are Kallyanis, who are specialized. For example, there
Shasthyo Kallyani (healthcare), Kishori Kallyani (adolescent care), Tothyo Kallyani (SBCC and data collection), and Krishi Kallyani (agriculture, focusing on homestead farming primarily). Based on the needs, new specialization can be developed. This proposal is to develop a revised basket of products and services, which can meet the needs of the small-holder aquaculture farmers as well as profitability of Kallyani by adding other relevant products and services.
iSocial is developing an independent fulfillment service network (storage and delivery) available from Upazila to Household level at village level (branded as NextMile). This service works as an addition to the supply chain of all major manufacturers and producers in Bangladesh, so that anyone can reach a household through this service to their own beneficiaries. Also, one manufacturer or producer can avail both NextMile and KSN to reach the market, in this case small-holder aquaculture farmers. This system solves the problem of supply side by reducing cost of outreach, for demand side, farmers, small amount of inputs at their door-steps. Digital platforms (web and app) available for suppliers and Kallyanis makes the order processing, delivery tracking, payment and sales tracking visible at a near real-time basis.
As Kallyanis use smartphones and a mobile app, it is easier to combine knowledge service and input sales from one point to the small holders. A Kallyani, using the app, can place orders, make payment and record sales to each of the clients at the BoP. For this initiative, record of sales and order placement will create valuable insights for the suppliers and policy makers. iSocial’s digital solutions and data analytics capability (branded as DataSense) is able to address the lack of data-driven approach of market players in this sector.
The primary goal of the project is to create a sustainable micro franchise-based supply chain model to serve the needs to small scale aquaculture farmers. In this process the project will build a network of community-based change agents for meeting critical needs of the community in multiple SDG impact areas including decent job creation, nutrition and partnership. Around 370 micro Franchises will be created within a year.
The small farmers working in aquaculture will get access to inputs and knowledge from authentic sources. This will allow them to increase income, ensure nutrition balance within family and community and contribute to food security. The project will contribute to developing a replicable business model through this experimental project for spreading in other F-t-F areas. It will also help to understand what kind of viability gap funding is required for commercially sustainable models.
- Supply chain Mechanism: To establish a smooth supply chain, Field officers and iSocial sales and supply chain team visited to local markets and established contact with different vendors who will supply Aqua products to Hub. Field officers is maintaining the overall supply chain system. MFs are using these multiple supply chain platforms to place the order like, they order through the digital platform “Shujog”, iSocial’s call center, or by communicating with Field officers. The sales executive of iSocial accumulated MF’s orders by creating Purchase Orders (PO) which sent to the FMCG Company. After the creation of PO, FMCG companies deliver products to the hub. The Field officers of respective hubs receive the products and deliver the products to MF as per requirement. As there are potential whole-sellers, vendors, AIR in the local bazars, Field officers help MFs for the linkage with them.
- Digital inclusion of MF’s: iSocial developed a digital business management platform (Shujog) through with one MF can manage their overall business. By this platform, each of the MF can place their product order and they can record their transaction data and Customer information.